Why a psychologist in a marketing agency?

Whether you own a marketing agency or work at one, you’ve probably never thought of including a psychology specialist in your team. And, if you’re a psychologist, perhaps you never considered the idea of pursuing a career in marketing. However, there are a number of ways in which these two disciplines merge.

A psychologist is a specialist in human behavior, and marketing aims at looking for ways to lead human behavior in a certain direction and drive a target audience into action.

I’ve always loved writing and I started experimenting with the creation of emotions in my readers through poetry. As a little girl I started writing poems, simply expressing myself without questioning why I wrote a certain thing or why I phrased an idea in a particular way. As I grew up and learned more about poetry it became a lot clearer to me what I had been doing all along.

I perfected my writing skills not only by strengthening my grammar, my syntax, my vocabulary... but specially by dedicating more time and creative effort into analyzing the impact of a word and the cadence of phrases on the reader’s emotions. Later on, I became a copywriter and while working on delivering compelling, effective copy for marketing purposes, I quickly realized I could use a psychological perspective to make my copy more engaging.

Not only in copy, but also in designs, and ideas, a marketing or advertising agency might benefit from the knowledge of a psychologist, as he/she will be able to see marketing notions from a psychological perspective and provide value by working with the team of professionals in the agency to evoke a certain emotional response from the audience.

So yes, the term Marketing Psychologist does have a place in the business, they collaborate in such areas as market research campaigns and product development, or work in solutions to improve user experience, carrying out user research, or analyzing consumer insights.

-Kristal Pastor

B.S. in Psychology - Universidad Intercontinental, Mexico

Certified Course in Neuromarketing and Market Intelligence - Universidad Anahuac, Mexico

Feel free to connect with me on LinkedIn (Kristal's LinkedIn profile)

Para leer este blog en español, visita Hackeando la vida con psicología

Comments

Why I started this blog

Hello and thanks for reading! I first started writing this blog as a psychology student, fascinated about approaching everything in life from a psychological perspective. I know, that’s a rather ambitious quest; after all, I don’t want to miss on the bliss of simply enjoying experiences without giving too much thought to them. Still today, after having finished my B.S. in Psychology and pursuing studies in Neuromarketing and Market Intelligence, I keep seeing life as a never-ending learning process and I am passionate about researching interesting subjects to bask in the beauty of discovering more about life and the new gripping paths that unfold in this ever-changing world of ours. So, enough said, I have started this blog to share some of the subjects I have felt intrigued about, and what I found out on them. Go ahead, check out the titles and see if any of them catches your eye. -Kristal Pastor B.S. in Psychology - Universidad Intercontinental, Mexico Diploma in Neuromarketi...

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